I've been thinking a lot on simplicity lately. I think that if I can simplify, then I can be more focused and efficient, which are things that I need to work on. Have you ever felt like you've lost your vision? I want to develop more of a focus, and work on some really great stuff and do that well.
I want to establish a more cohesive shop... really get into the branding and image of Swallow's Heart. The packaging, displays, advertising, merchandise, blog, social media - I want it all to be unified.
Basically, I'm learning how to transform a hobby into a small business. It's a lot of fun, but I have this ever-growing to-do list that can sometimes bring on feelings of doubt, stress, insecurities... but this is something that I really wanna do, so over the next few weeks and months I'm going to really focus on what I want Swallow's Heart to look like. It sounds so silly, but in regards to my shop, I want to be true to myself. Gotta make this something that I'm proud of.
Simplicity. That's where it's at.
What do you think of when you think of Swallow's Heart?